Working closely alongside the Creative Director and Stylist, Holly Macnaghten, this campaign sought to encapsulate a redefinition of luxury that has been instigated by Covid-19. Lockdown has seen us crave simplicity and appreciate the scenery close to our homes. Luxury is no longer taking a flight to the Maldives, but instead it's about spending time with loved ones. By developing a narrative that sees a couple escaping the hustle and bustle of London and heading to Brighton's coast, we feel our AW20 shoot totally embodies this idea that the world has changed and in turn, so has our definition of luxury.
British models, Patrick O' Donnell and Charlotte Bailey were chosen for the shoot, as was the reputable lifestyle photographer, Adam Fussell.
We started the shoot at a Brighton townhouse, capturing our London couple getting ready to hit the road for their seaside getaway.
Part 1- The Townhouse
Part 2- The SeasideThe team then moved along Brighton's coast, capturing shots of our city couple free from restraints and enjoying the sense of escapism that being at the seaside provides.
Part 3- The Drive Home
We ended the shoot by capturing our models leaving the seaside as the sun sets. Their getaway has been filled with precious moments together.
Take a look at our AW20 collection in more detail: